After looking at some kick drum mic stands on ebay and at my local music shop, I was appalled by the poor design and ridiculous price.
The stand has several advantages over regular kick mic stands:
The boom is longer than regular kick mic stands, so it's easier to close mic the batter head. The boom can also be detached to easily mic a resonant head.
The feet are longer, so the stand is more stable and can hold a heavier mic.